Yahoo! & Microsoft Are Finally One
Yahoo!’s advertisers have just received an email literally minutes ago announcing that they have received regulatory clearance to become one entity as the “Yahoo! Microsoft Search Alliance”. While at first this may seem to be only affecting advertisers that use Microsoft’s adCenter or Yahoo! advertising, this means much, much more to most SEO professionals.
While I would suggest that most SEO experts just continue as business as usual, some SEM experts are ecstatic about this new alliance because it doubles their advertising reach and will have a substantial cost reduction in the process. For those that haven’t seen the official release, the email read;
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Dear Advertiser,
Yahoo! and Microsoft have now received regulatory clearance to form a search alliance. This is a significant milestone and an exciting first step in our combined effort to help you reach even more customers with greater ease and efficiency.
What’s Ahead
There will be no immediate changes to your Yahoo! Search Marketing account. Both companies are committed to making this transition as seamless and beneficial to you as possible. Our aim is a high quality transition of advertisers and partners in at least the U.S. prior to the 2010 holiday season. However, we may wait until 2011 if we determine this will be more effective. Approximately three months in advance, we’ll begin providing you with detailed information about what to expect and how we will assist you.
How the Yahoo! and Microsoft Search Alliance Will Benefit You
Once implemented, the Yahoo! and Microsoft Search Alliance will enable you to:
Reach more customers.
| • | Reach up to 150 million searchers1 and get approximately 62% more search volume2 than on Yahoo! alone through a new, unified search marketplace combining the Yahoo! and Microsoft networks. |
| • | To help drive future growth in search volume, Yahoo! will continue to significantly enhance the search experience on our leading web properties. |
Save valuable time and effort.
| • | You’ll log into one place–Microsoft’s adCenter–to manage campaigns, for greater efficiency and a better ROI. |
| • | With just one buy, you’ll reach users on Yahoo! and Microsoft sites, as well as other premium partner sites. |
Benefit from rapid innovation.
| • | Yahoo! will deliver new features and innovations to the world’s favorite online destinations, content, and web products used by hundreds of millions of consumers to connect to the people and things that matter to them most. |
| • | Microsoft will innovate the underlying technologies that drive high quality algorithmic and paid search results. |
We appreciate your business and look forward to bringing the benefits of the Yahoo! and Microsoft Search Alliance to you. In the meantime, please refer to the resources below:
» Yahoo! and Microsoft Search Alliance website | » Yahoo! Transition Center
Sincerely,
Your Partners at Yahoo!
1. comScore custom data, December 2009
2. comScore qSearch December, 2009
What is your opinion on this new alliance?
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