Yahoo!’s advertisers have just received an email literally minutes ago announcing that they have received regulatory clearance to become one entity as the “Yahoo! Microsoft Search Alliance”. While at first this may seem to be only affecting advertisers that use Microsoft’s adCenter or Yahoo! advertising, this means much, much more to most SEO professionals.
While I would suggest that most SEO experts just continue as business as usual, some SEM experts are ecstatic about this new alliance because it doubles their advertising reach and will have a substantial cost reduction in the process. For those that haven’t seen the official release, the email read;
Yahoo! and Microsoft have now received regulatory clearance to form a search alliance. This is a significant milestone and an exciting first step in our combined effort to help you reach even more customers with greater ease and efficiency.
There will be no immediate changes to your Yahoo! Search Marketing account. Both companies are committed to making this transition as seamless and beneficial to you as possible. Our aim is a high quality transition of advertisers and partners in at least the U.S. prior to the 2010 holiday season. However, we may wait until 2011 if we determine this will be more effective. Approximately three months in advance, we’ll begin providing you with detailed information about what to expect and how we will assist you.
How the Yahoo! and Microsoft Search Alliance Will Benefit You
Once implemented, the Yahoo! and Microsoft Search Alliance will enable you to:
Reach more customers.
|•||Reach up to 150 million searchers1 and get approximately 62% more search volume2 than on Yahoo! alone through a new, unified search marketplace combining the Yahoo! and Microsoft networks.|
|•||To help drive future growth in search volume, Yahoo! will continue to significantly enhance the search experience on our leading web properties.|
Save valuable time and effort.
|•||You’ll log into one place–Microsoft’s adCenter–to manage campaigns, for greater efficiency and a better ROI.|
|•||With just one buy, you’ll reach users on Yahoo! and Microsoft sites, as well as other premium partner sites.|
Benefit from rapid innovation.
|•||Yahoo! will deliver new features and innovations to the world’s favorite online destinations, content, and web products used by hundreds of millions of consumers to connect to the people and things that matter to them most.|
|•||Microsoft will innovate the underlying technologies that drive high quality algorithmic and paid search results.|
We appreciate your business and look forward to bringing the benefits of the Yahoo! and Microsoft Search Alliance to you. In the meantime, please refer to the resources below:
Your Partners at Yahoo!
1. comScore custom data, December 2009
2. comScore qSearch December, 2009
What is your opinion on this new alliance?
Filed under: Bing, Business, Google, Internet, Marketing, MSN, Search Engines, SEM, SEO, Yahoo | Leave a Comment
Tags: Microsoft, Search, SEM, SEO, Yahoo
The biggest issue that almost all clients who come to me for SEO help have is their title tags. For those not versed in html coding, there is a tag in your code that says <title> then has some words and closes with </title>. Most businesses are putting their company name in this tag and maybe a “Welcome to my website!” The text that is in this tag appears at the top of the browser window. The problem with this tag is that most people fill it with worthless text that doesn’t benefit their site. Search ANY keyword you want in Google and you’ll see that the keyword you searched for is in the title tags of everyone on the first page of the search results. And Google even highlights them by bolding the text.
Putting “Welcome to the ABC Company” in the title tag is costing you greatly. Google looks at the title tag heavily. SEO guru Brad Fallon used the title tag trick early on to rank for “Coolest Guy On The Planet“. No one else had put that in their title tag and the result was that when someone searched Google for “Coolest guy on the planet“, he came up number one because he was the only one nutty enough to actually put that text in his tags. In your case, you are probably competing for something a little more widely used like a dentist office or maybe greeting cards. So let’s look at a couple things with the title tag.
First thing to say about the title tag is that every character is golden. Use your title tag for keywords only. I can’t stress this enough. Don’t use your company name, don’t say “Welcome to..”, etc. It’s a waste. If they’re on your website, they will see your company name and you can use your meta tags to welcome them if you must (that will be discussed in Step 3), so again, only use keywords in your title tags. This is one of the primary reasons why I had you download or use the free keyword programs in Step One so that you could find out what the best keywords to use are. Hopefully you made a list of those. So if your business is greeting cards, use those programs to look to see what people are actually searching for. Pick out the top 20 or so and then analyze each page of your website to see where the best fit is for those keywords.
To start, if the service you provide is local, then you have a good advantage because you can use keywords like “Atlanta Dentist“, or if that’s proving too competitive, then you can use your county name like “Gwinnett County Dentist“. But you’ll use your top 3 or 4 general keywords on your home page title tag. So instead of your title tag saying “Welcome to my website”, it would say something like “Atlanta Dentist | Gwinnett Dentist | Atlanta Dentistry“. This way Google knows that the page is about dentistry.
Businesses that aren’t local are a little tougher because your products can be purchased from anywhere by anyone and is not strapped to a locality. So you don’t get the benefit of using a location in front of your keyword. Atlanta dentistry is pretty competitive, but nowhere near as competitive as just dentistry by itself. So you’ll want your keywords to focus on some of the low hanging fruit. In the greeting cards example, maybe you’d want to focus on sympathy greeting cards, my first birthday greeting cards, etc. Those are less competitive than the broad “greeting cards” which you can use on your no money pages.
Now fix those title tags people. Have specific questions? Comment away and we’ll respond.
Filed under: Business, Google, Internet, Marketing, Search Engines, SEM, SEO | Leave a Comment
Tags: business marketing, business websites, diy seo, Google, google adwords, html, search engine marketing, search engine optimization, SEM, SEO, website optimizing
So when you start talking about SEO, you obviously first and foremost want to know who is giving you the information. Do they have any type of hidden agenda for giving me the information, and is it even correct? SEO is a bear of thing to explain in a “Hey, this works for everybody.” approach. It’s just simply not true. Each case is different and each person will experience different results. But most of what needs to be done is the same across the board.
Contrary to popular belief, brand new websites can actually have an easier time establishing themselves online in a good position if they simply start correctly and maintain good SEO and marketing habits. The foundation of which is research, then some more research, and then top it off with a dash of research. A website that specializes in flowers is going to have a major uphill battle as compared to someone who sells unicycle parts. It’s the nature of the web. Older sites may have a horrid time getting onto the engines if they’ve spent years designing poorly crafted pages and building hundreds of worthless links to worthless sites, broken links or worse. Then if you face penalties from Google, it could be a long arduous journey for you. But websites with longevity under their belt can make a huge impact on the search engines if they get their act together. You may have to hire an SEO professional to help get you on track, but it can be done.
So in response to that phenomena and the fact that SEO companies around the world seem hell-bent on offering you their latest “yes you can!” package for only $97 that is based solely on one good idea that gives you just enough information to make you crazy. Most of what’s out there is essentially a version of something you’ve heard a dozen times before, but that’s where I’m here to help. Would my company like to help you with your SEO? Of course we would. But maybe we should cover the wealth of information already out there and make sure that you have the basics covered. I just spent the past couple of years studying under some of the biggest names in search engine optimization and marketing and then an inordinate amount of time implementing those ideas to great success. I was the guy at the SEO helm of companies making millions of dollars every year and while I won’t divulge company secrets, the SEO advice I can offer you could change your business forever.
And that’s what the purpose of this blog is going to be. I provide SEO, SEM and web design services all day, every day. I have incredible success at getting my sites up to the top of the search engines, but that certainly doesn’t mean that I don’t make mistakes or that I know everything. I can take you step by step with getting ranked well on the search engines, but you’re going to have to do your homework.
So let the journey begin. I’m going to hold your hand starting right now and if you follow these steps that I release to you, your business will benefit greatly. To begin, I want you to go to some of the following websites and make a list of the top 20 keywords you want people to use in the search engines to find your business online.
Don’t have the time to spend following these steps? Just let us know and we’ll do it for you.
Filed under: Business, Google, Internet, Marketing, MSN, Search Engines, SEM, SEO, Yahoo | Leave a Comment
Tags: consultants, consulting, Google, internet marketing, live, MSN, search engine, search engine marketing, search engine optimization, Search Engines, SEM, SEO, web design, web designer, web designers, website design, website designers, Yahoo